Welcome in the World of Strategy!

Welcome to my masterclass!

Setup of the Masterclass

What you will learn?

Tell us about your self

What do you want to learn?

More about Leo Kerklaan

The course in a few key words (Slides; no comments)

What do successful organizations do differently in the times of Corona?

Reading - Case study about agility

Let's start! Download the slides

Class 1: Reasons for (not) performing

1.1. What is Strategic Performance Management?

Video 1.1. The principle, reasons for not performing. Wrong market? Wrong structure?

1.2.What do you think? Does every organization has a strategy?

1.3. You want to perform better. What now?

Video 1.3. Challenge if you wish to perform better

1.4. Three fundamental challenges

1.5. Rate your organization's strategy readiness

1.6. Assignment - Rate your organization's strategy and develop ideas to improve

Class 2: Is there 'one best strategy'?

2.1. What is strategy?

2.2. Why is strategy important?

Video 2.2. How to safeguard the future?

2.3. What do you think? Is there 'one best strategy'?

2.4. How to create a strategy?

Video 2.4 - Three principles to take in mind when creating a strategy

2.5. Question: why do results deteriorate?

Video 2.5. - Answer: why do results deteriorate?

2.6. Disruption in automotive retail

Class 3: Three (3) fundamental questions

3.1. Strategy Life Cycle

Video 3.1. - Rise and fall of Blackberry; Strategy Life Cycle

3.2. Questions evoked by the Strategy Life Cycle

3.3. Not only Design but also Execution

Video 3.3. - Some more examples - predominant questions

3.4.Execution is key

Video 3.4.1. Explore or exploit

Video 3.4.2. - Business don't change there mind often

3.5. And what...when results are no longer positive?

3.6. Apply the strategy management cycle

Video 3.6. - Apply the strategy management cycle

3.7. More about the SWOT-analysis

3.8. The principle of the SWOT

3.9. First: list the main opportunities and threats

3.10. PEST-analysis, industry analysis

3.11 Second: ligt the strengths and weaknesses

3.12. Assignment Module 1

3.13. Module 1: Test yourself (Quiz)

3.14. Case 'Blockbuster'

3.15. Porter on Strategy

3.16. Why you need strategic thinking

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Class 4: Introduction to Modeling strategy

Video 4 - A strategic concept

4.1. From documentation led strategy to model based strategy

Video 4.1. - A model based strategy

4.2. Why a balanced scorecard needs a strategy map

Video 4.2. - Kaplan and Norton's solution

4.3. Routes for modeling strategy

Class 5: The Strategy House

Video 5 - Challenges as input for building a strategy house

5.1 What strategic pillars to choose?

Video 5.1 Examples of strategy house frameworks based on standard building blocks

Video 5.2. - Examples in the form of a 'house'

5.3. Example - Strategy House of a University

5.4. More about strategic pillars

5.5. Strategy House - A summary

Video 5.5. - The strategy house recipe

5.6. Assignment - Strategy House

5.7. Intermezzo - The Strategic Management Cycle

Video 5.7. - The Strategic Management Cycle

5.8. Quiz. What is the true statement?

Class 6: The Strategy Map

Video 6 - The Strategy Map

6.1. The Strategy Map as a compass for focus and alignment

Video 6.1. - Theory

6.1.1 A real life example

Video 6.1.1 - A real life example - stair lift manufacturer

6.2. The Strategy Map shows the chain of value creation

Video 6.2. - A simple example map for both the private & public sector

Video 6.3. - The Strategy Map of a Stair Lift Manufacturer

Video 6.4. - The Strategy Map of a MBA-institution

6.5. A generic strategy map structure

Video 6.5. - Generic characteristics of strategy maps

6.6. Strategy maps - the benefits

Video 6.6. - They key benefits for the organization

6.7. Strategy maps - characteristics

Video 6.7. - Strategy maps - characteristics

6.8. What do you think? A question about the mapping technique

6.9. An additional example. A medical centre strategy map

6.10. Assignment - The Strategy Map

6.11. Module 1: Test yourself (Quiz)

6.12. Additional information about the strategy map

6.13. Here is what Porter has to say about: Purpose

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Class 7: From strategy to management dashboard

7.1. Why Key Performance Indicators

Video 7.1. - Why KPI's?

7.2. KPI’s - The development challenges

Video 7.2. - The 5 main challenges while developing KPIs.

7.3. KPI’s - SMART

Video 7.3. - So what does the acronym SMART mean?

7.4. KPIs - Simple examples

7.5. KPI's - More examples

Video 7.5. - More examples of KPI's

7.6. Actionable KPI's

Video 7.6. - Make KPIs actionable

7.7. The KPI trajectory

Video 7.7.1. - KPI trajectory for a consulting agency

Video 7.7.2. - KPI trajectory for a web shop

7.8. Assignment - The KPI trajectory - it is your turn!

7.9. Types of KPIs

Video 7.9. - Result-KPIs and the driver KPIs.

7.10. Not all PI's are KPIs

Video 7.10. - The difference between PI and KPI's

7.11. Assignment: Good and bad KPIs

Class 8: Decompose the strategy in KPIs

Video 8 - Decomposing the strategy in KPIs

8.1. Example: ICT-consultancy

Video 8.1. - Example: ICT-consultancy

8.2. Example: Industrial Producer

8.3. Assignment - Identify the KPIs in the given case-organizations

8.4. The SWD-example; I need some help

Video 8.4. - The SWD-example

8.5. The SWD-example; the help I was looking for

8.6. Transport company example; I need help again

Video 8.6. - Transport company example

8.7. Transport company example; the help I was looking for

8.8. KPI’s - Assignment: Human Resources Development

8.9. HR-development; example KPI's

Video 8.9. - Measuring HR-development

8.10. One more thing: the KPI Definition Table

Video 8.10. - The KPI Definition Table

Video 8.11. - The KPI recipe

8.12. KPIs - Assignment: Find all things wrong

Video 8.12. Find all things wrong

8.13. Summary and KPI-template

Video 8.13. - Template explanation

Class 9: Collect your KPIs on a dashboard

Video 9 - Structuring a dashboard

9.1. Dashboard based on the strategy house

Video 9.1. - How to structure a dashboard

9.2 Dashboard based on the strategy map

Video 9.2. - Dashboard based on the strategy map

9.3. Sales dashboard nr. 1

Video 9.3. - Sales dashboard nr. 1

9.4. Sales dashboard nr. 2

Video 9.4. - Sales dashboard nr. 2

9.5. Assignment - Compare the two sales dashboards

9.7. Module 3: Test Yourself (Quiz)

9.9. The BIG assignment

9.10. Additional information: Bernard Marr on KPI's

Download the slides!

Want to be a professional?

Tip 1. Take advice from Deming

Tip 2. See the broad picture

Tip 3. Use historical data for performance evaluation

Tip 4. Exploit opportunities

Tip 5. Play your strengths

Tip 6. Build simple systems

Tip 7. Develop your self as the facilitator of the mapping process in your organization

Tip 8. Start with a time phased action plan

A bit more about tip 8 - good plans answer 5 questions

Tip 9. See the game

A bit more about tip 9 - Transform fear in cooperation

Module 4: Test yourself (Quiz)

Certification requirements (for those who dare!)

Instructions before taking part in the final examination

Final Exam

Bonus - 1:1 Strategy Consult Session

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